Iglucraft
Iglucraft saunas and cabins are premium products – handmade and from all natural materials. DUX designed their website 5 years ago and it was noted with a number of awards. In 2023 Iglucraft decided to update their brand and position themselves as a luxury brand, and of course they needed a website supporting their new visual identity. The project won a Kuldmuna award in 2023.
Careful redesign
The goal of the redesign was to create a more refined and premium feel with more room for storytelling, but at the same time still maintain the cosy and homely touch that a previous website had.
My focus was not only on layout and visual aesthetics, but on fixing UX issues where previous solutions were not serving their purpose any more. I introduced a new menu for tablet and mobile, that brought out products in a more visual and aesthetic way. I restructured navigation for desktop so that it could accommodate more menu items and provide access to other Iglucraft projects.
Extending the system to e-commerce
In 2026, Iglucraft approached us again as they were expanding into premium sauna products and needed a dedicated e-commerce website.
My challenge was to take the existing visual language and adapt it for e-commerce, balancing the brand’s strong focus on storytelling with the more functional requirements of an online shop.
Cooperation as a key to success
Striving for award-winning work requires close cooperation with highly skilled developers. I worked together with Orgo on correct implementation and responsive behaviour, as well as interaction details. For highly visual websites, careful review across different screen sizes is very important and can add up to success.